Your WordPress site. Without the hassle.
SEO, analytics, and an AI page builder — built right into the theme. No plugins needed.
Free forever · GPL v2+ · 94 KB total
Why we built this
WordPress forces you into a plugin assembly game. SailWP builds the essentials in.
One theme instead of five plugins
WordPress makes you bolt on plugins for SEO, analytics, security. Each one adds weight and risk. SailWP builds the essentials in — so your site stays lean.
That's everything.
Most WordPress sites load 500 KB+ of theme and plugin code before your content even shows. SailWP ships SEO, analytics, 2FA, and an AI page builder in 94 KB.
Cookies. Trackers. Consent popups.
Analytics run on your own dashboard. You see your traffic, nobody else does. No external services, fully GDPR-compliant by default.
Open source, no strings
The theme is free and GPL v2+. Always will be. AI features include free credits to get started — after that, pay for what you use. No subscriptions, no tiers.
Works with
How it works
From download to a working website in three steps.
Download the ZIP
One click, no account needed. Just a 2 MB file.
Upload in WordPress
Appearance, Themes, Add New, Upload Theme. Click the ZIP, activate.
Run the wizard
Choose colors, fonts, and style. Add your business info. The wizard builds your site in two minutes.
Everything included
No surprises. This is exactly what you get.
10 color palettes
Professionally designed
4 font presets
Self-hosted, no CDN calls
3 editors
Gutenberg, Classic, and AI
Simplified dashboard
Only what you need
Responsive design
Looks great on every device
SEO meta & schema
Titles, descriptions, structured data
Privacy analytics
Umami, cookie-free
AI page builder
Full pages in seconds
Two-factor auth
TOTP-based, no plugin needed
Try it yourself
Download SailWP, upload it to WordPress, and see if it fits. Free, no strings attached.
Free forever · GPL v2+ · 94 KB total
SailWP is built by Joost Boer. Free, open source, GPL v2+. Not affiliated with WordPress.org or Automattic.