Three pieces. A theme that ships ready, a Co-pilot you can chat with, and managed hosting if you want it. Here's exactly how they fit together.
SailWP is a free theme, an optional Co-pilot, and optional hosting. Pick all three, or just the parts you need.
SEO, analytics, 2FA, cookie consent, backups, multilanguage, an AI page builder. Built in. One 94 KB download, no plugin shopping.
A chat box inside your WordPress admin. Ask it to write a page, change a headline, fix the SEO, translate to Spanish. It does the work, you check it. Free tier gives advice; Pro does the editing.
Managed WordPress hosting with SailWP pre-installed. No setup, no server admin. Use it, or bring your own host. SailWP doesn't care.
Start with the free theme. Add Co-pilot when you want to stop clicking through menus. Add hosting if you don't want to think about servers.
From a blank WordPress install to a finished homepage. Three steps, no plugin shopping.
Download sailwp.zip. In WordPress, go to Appearance → Themes → Add New → Upload Theme, pick the file, click Activate.
You now have a working theme with SEO, analytics, 2FA, backups, cookie consent, and an AI page builder. No plugins to add. No accounts to make.
The wizard pops up after activation. It asks four things:
The wizard builds the pages. You walk away with a coffee, you come back, the site is there.
This is the part that feels new. There's a chat panel in your WordPress admin. You type what you want changed, the Co-pilot does it, and you see the result.
No menus to hunt through, no block editor to learn. Works from your phone, too. Useful when you're at the kitchen table and remember you wanted to change a price.
Plain English. No commands, no menus. A few examples of how a conversation might go.
A real run, no cuts. Install to live homepage.
Around 60 seconds. Speed it up if you're impatient.
Honest answers. If something's missing, tell us.
Yes. SailWP is a theme, so switching is the same as switching any theme: your posts, pages, and media stay put. You'll want to deactivate the plugins SailWP replaces (Yoast, Cookiebot, etc.) one at a time so nothing breaks. The wizard helps with that.
Install it. SailWP is a standard WordPress theme. Every plugin in the WordPress.org directory still works. We replace the eight plugins that almost every site needs, so you can focus your plugin list on the ones specific to your business.
No. The wizard sets up the site, and the Co-pilot handles the changes after. The whole point is that you don't open a code editor or fight with the block editor. If you do know how to code, you can drop into the underlying files anytime. SailWP doesn't hide them.
Yes. That's actually one of the reasons people pay for the Co-pilot. The WordPress admin on mobile is rough; the Co-pilot chat works fine on a phone. You can change a price, add a section, or fix a typo at the kitchen table.
Two safety nets. First, the Co-pilot shows you a preview before applying changes, so you can review anything before it goes live. Second, every change is reversible: WordPress's built-in revisions track each edit, and you can roll back from the chat. We've stress-tested this a lot.
Theme is free, always. The Co-pilot has a free tier (advice only) and a Pro tier at €19/month or €190/year that does the editing for you. Hosting (if you use ours) is in the same range as Kinsta or WP Engine. See pricing for current numbers. No surprise plugin renewals at the bottom of the year.
The theme is GPL v2+, fully open source, free forever. The Co-pilot is the SaaS part, which talks to an AI proxy we run. That's what the €19/month pays for. You can use the theme without ever signing up for the Co-pilot.
Start with the free theme. Add the Co-pilot when you're ready.